‘Following the prolonged recession, customers are going out less but expecting more from their experiences when they do. Premium spirits sales have increased 13.7% in the last 12 months. Many bartenders are missing a trick, however: 77% of consumers would welcome recommendations to trade up, but don’t often get them.’ – Imbibe Magazine – July 2014
One of the best keys to success with Scottish Spirits is having staff that can talk to your customers about Scottish malts and gins and recommend and up sell with confidence. Sales of Scottish malts and gins benefit from front line staff having specialised knowledge, as this aids sales growth as well as increasing your company’s profile and marketing edge. Peaty Nose can help and advise in choosing the appropriate Scottish brands for your customers, setting price and margin strategies, point of sale and glassware, design and service delivery.
Scottish malt whisky is a premium heritage product that is internationally recognised throughout the world and its popularity is rising, especially in the new emerging markets across the globe. Peaty Nose offers all the help that you would ever need to appreciate and target your business to grow and prosper via the successful promotion and selling of this most admired of Scottish products. One that will add value and prestige to our business
Our commercial services fall into three categories and can be used independent of one another, or together as a measured framework to achieve your business goals.
The above pages expand the services of these categories and how they can benefit your company in achieving better positioning, sales and profitability.
Finding an independent support provider is important to give your business a balanced and measured approached. Options include sending staff to a mixed event, or having us come to you to work specifically for your establishment and giving a bespoke solution. As staff progress through our modules they will learn more about the heritage and quality of Scottish spirits, and also share in our passion and pride for Scottish malts and spirits. Better job satisfaction through selling ultimately aids in staff retention and bottom-line profitability and your staff’s newfound knowledge will translate into great customer experiences, loyalty and recommendation.
Discover more in-depth information on our services and benefits from the links as well as our Terms & Conditions.